You are not only spending away money this holiday season—you are giving away much more than that. When you stroll around the mall then the radio crackles and you hear the all-too-familiar song that lulls you into the holiday blues—Jose Mari Chan, a Filipino Christmas icon, singing in the background—you know that the holiday season is here. Filipinos love the holidays because it brings a certain feeling of lightness and happiness… and because of sales and discounts everywhere.